We created a run away bride theme to enter into this very crazy race in Atlanta, Georgia. It was an idea to showcase the new Prima brand identity at extremely low costs to over 50,000 consumers. The printed piece is perforated and folds into origami pieces to create something that the recipients can keep and not throw away. This dual purpose item holds true to the company's efforts to be an environmentally sustainable printing press. The entire staff contributed to the project so individuals could showcase talents that they might not get to reveal. A Great way to build the morale for the company.