Prima Digital Printing is an Atlanta based printing company. A spike in growth within the first ten years brought them to the conclusion to rebrand. In order to keep ahead and current with the printing industry it was necessary for the identity to be unique and simple. The packaging needed to have a custom look while being able to adapt to the current system. A full e-commerce website would house all the products and services offered by the company. Their main goal is to create a unique shopping experience for the printing industry.