Ice Cream parlors have been around for many years and recently have been making a comeback. Cooke's Ice Cream needed a way to stay ahead of the competition while also maintaining "down home" charm. The new identity and stationery are a throwback to Ice Cream Parlors of yesteryear. The mobile application designed for the parlors will bring the compay up-to-date in the fast pace world of the 21st century. The system put in place will allow the customer to order their ice cream prior to arrival.